AI Insights · Timothy · January 2022
Top 5 Music and Audio Apps Performance in Ghana Q4 2021
Explore the performance trends of the top 5 music and audio apps in Ghana during Q4 2021. Data from Sensor Tower highlights weekly downloads, revenue, and active users.
The final quarter of 2021 saw notable performance trends among the top music and audio apps in Ghana. Here’s a closer look at the metrics for Spotify: Music and Podcasts, Audiomack: Music Downloader, Boomplay: Music & Live Stream, Shazam: Find Music & Concerts, and Music player.
Spotify: Music and Podcasts saw its weekly downloads fluctuate, peaking at approximately 409K in late October. However, the app experienced a significant drop to around 9.9K downloads in mid-November. Despite this, weekly active users remained robust, with a high of 1.4M in mid-December.
Audiomack: Music Downloader demonstrated consistent performance. Weekly downloads varied between 48K to 115K, with a peak in mid-October. Revenue showed a slight upward trend, reaching around $240 by the end of December. Active users peaked at 2.2M in mid-December, maintaining a strong user base throughout the quarter.
Boomplay: Music & Live Stream maintained steady weekly downloads, peaking at approximately 57K in the last week of December. Revenue remained consistent, hovering around $267 in the final week. Active users increased gradually, reaching about 782K by the end of the quarter.
Shazam: Find Music & Concerts saw steady download numbers, ranging from 19K to 26K per week, with a peak in late December. The app also maintained a stable number of active users, peaking at around 400K in the final week of the year.
Music player experienced consistent weekly downloads, with a notable increase to approximately 9K in the last week of December. Active users steadily grew, reaching about 90K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
